Friday, 25 January 2013
So what is it? Is it a cash grab or does it actually have beneficial effects on individuals who use them? Andrew Nisker attempts to answer that question in his documentary film Chemerical, and the results may surprise you. In a documentary tradition similar to Morgan Spurlock's Super Size Me and 30 Days, Nisker challenges a family to try and live chemical free for 90 days. Can they live without the products they use to keep their house clean and use more healthy products instead on an average family's budget? Or will the family implode from internal drama caused by the change? One of the most interesting aspects of the film is its ability to switch between the real life situation the family is living through and the quirky, cute and sometimes funny animated commercials that are intercut between them to inform people about the potential benefits of making the type of change the Goode family goes through. Whether or not that's a truly positive change is something that individuals will have to decide for themselves if they want to take up the challenge.
But I think that the film does a good job of both entertaining and informing any audience who might see it about what is increasingly becoming a serious problem in society. It's definitely a film that the average movie goer might enjoy and be amazed by, but I would say that on some level it is definitely aimed at the people who are environmentally conscious and concerned about the footprint they are leaving but aren't quite sure how to go about changing it. Good choices are often hard to make, but one good choice would be to see this film.
You can check it out on Amazon, Vudu, and Youtube which you can also see below: